Search Engine Optimisation (SEO) is the act of making your website attractive to major search engines, such as Google, when deciding in what order to display websites to relevant search queries. Many SEO companies will lure potential clients with unrealistic guarantees such as ‘number 1′ on Google. In fact, it is impossible for anyone to predict exactly how Google will index your website against your competitors, but what we can do is work to give your website the best possible chance to rank highly.